&Member AreaMembership Page contains:- List of Group Covenor Contacts, Committee List March 2023 - 2024 with contacts, The current Newsletter / and older newsletters, Committee minutes and contact number.
If you are a member of Swanland u3a then Send an Email to request an Account with your Full name, Membership No. and eMail address, you will receive your username and Password when your details have been verified.
Swanland Heritage Centre Christmas Cards and Calendars.
Please click on the Swanland Heritage Logo for more information.
Chair's Report March 2023
To read this report please go to the menu and click on link to Chair's Page.
Secretary's Report to the AGM
Several years ago the u3as of Beverley, Caves, Cottingham, Hessle and Swanland formed the Accord network in order to share information, experience and ideas for their mutual benefit.Subsequently AWAKE (Anlaby, Willerby & Kirk Ella), Howden and District, Hornsea and District, Driffield & Wolds, Pocklington, and Holderness have been welcomed into the group.
For more information please click on link to go to 'The Accord' page
Recruiting Younger Members
My starting point for this is the item on Market Research: People who have recently left full-time work (aka potential younger members) from the Third Age Trust's Recruitment & Retention Toolkit. Scroll down this page https://sources.u3a.org.uk/recruitment to find it. In summary, it states the following:
The u3a has an ageing membership. Some of this is due to an over reliance on recruiting by Word of Mouth. As members get older they bring older people to the u3a. And so on. The first lesson is that if we want a younger membership we should be wary of Word of Mouth.
But there's a vast pool of potentially younger recruits out there. What do they want? Why should they join the u3a? Research shows four principal reasons: to Keep the Brain Active; to Learn New Things; to Get Out and About; To Meet Other People.
Research also shows that potentially younger members will come to events if they are Fun, Free, Easy to Travel To and are aimed at people of a Similar Age. They will be put off by the idea that the u3a is for 'older people'. So the second lesson is that any promotional material used to attract recruits should be tailored accordingly. It should focus on the principal reasons given above, publicise events that are Fun, Free and Easy to Get To and display images of Younger People enjoying themselves. This includes your website. An item on How to Transform Your Website into Your Shop Window is also available from the R&R online Toolkit. You'll find it using the link given above just below the item on Market Research.
A couple of other items of preparation before you start looking. The article on Market Research highlights potential members' activity preferences. The larger u3as will probably offer a good selection of these already but some of the smaller ones might want to freshen up their Group offerings. How to Make your u3a Offer Irresistible - Interest Groups is yet another item in the R&R Toolkit. You should know where that is by now. Keep scrolling until you find it. Younger potential members are more likely to find you via Social Media. Facebook seems to be the platform of choice amongst the over 65s. You would do well to have an active (and young looking) FB page. Other platforms are available but you need to be easily found online.
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Lastly in respect of preparation, if you want younger members I would recommend that you make good use of the latest technology such as Zoom. Keep up to date! I'm aware of at least one u3a which has declined to use email. It will not be receiving this, nor will it last very long in the 21st century. I suspect it has a very elderly membership which will get even older.
Let's assume you're now ready to receive visitors. Where do you find them? One might say almost anywhere other than by Word of Mouth but here are a few suggestions.
The Market Research article suggests u3as could be flagged up in the pre-retirement courses some larger employers offer their retirees. Some u3as have been able to get access to such courses but many have not. York tried it some years ago but without success. We're having another go but nothing to report as yet. If there's a u3a out there who's actually made this work, do let us know.
Another area we're exploring is developing contacts with the voluntary/community/social sector. We've discovered that our local CVS has a Project Worker assigned to Social Prescribing. It may also be worth linking up with your local NHS prescribing team. Cheltenham u3a has had success with this.
It's also been suggested that you could advertise your u3a to younger members by appearing on local radio. The key here seems to be picking the right radio station. Which one does your intended demographic listen to?
Finally, here are two related initiatives which are in the pipeline but have yet to come to fruition. Search Engine Optimisation (SEO) is the way to get your website/webpage to the top of the Google rankings. So if someone in your area searches for Bridge groups for example, it would help if your u3a's offering was first to show up. I'll be looking at this in more detail soon. And lastly, the Third Age Trust are rumoured to be talking about something called NextGenu3a. No details as yet but I assume that if it gets off the ground it will be aimed at recruiting younger members. I'll let you know as soon as I hear anything more.
That's all for now, I hope you've found this useful. If you're aware of anything else on the subject that you'd like to pass on to others, do please let me know via firstname.lastname@example.org Nick David, York u3a 6 APRIL 2023
I have been pleased to see new members at our lectures over the last few months - this reminder
about policies is especially important for them but is relevant to even the most long-standing member.
On the Swanland u3a Website you will find Access, Disability and Safeguarding policies. Their purpose is to ensure that all of our activities are accessible to everyone regardless of any disability and that they also take place within a safe environment where abuse, bullying or discrimination is not tolerated.
New or old member, please take a few moments to read the policies. If you have any concerns, please contact me.
John Munson - Access, Disability and Safeguarding Co-ordinator email@example.com
Building Our u3a through New Technology.
Next year, we will be launching several initiatives to recruit new members to our u3a. But I would like to draw
your attention to two that we can use immediately.
Firstly, there is 'Facebook.' We have a Facebook group to bring members together and to advertise our activities. This can be used as a recruitment tool as it is easy to spread the word to other retired people you may know about what is happening in our u3a. Many other organisations find it an invaluable tool in raising their profile - that is our ambition.
If you are not on Facebook, it is easy to join - just follow the prompts or use a 'gmail' account to log in. If you are a member all you have to do is search 'Groups' for our page.
Secondly, you will soon be seeing our new posters appearing in the village. As well as the contact email address there is a QR code - it can only be described as a square filed with random shapes! If anyone wants to join using their Smartphone all they have to do is point their camera at the square then they are connected to the 'Join' page on our website.
If you think anyone is interested, please tell them that it is an option! Keith Taylor
Summer, Describe it!Many members contributed to our 'Creations' project over Lockdown which is also in this section of our Website.
'Summer…' is our latest project. We are asking all members to please share their Summer experiences - how you coped with the heat this summer or a few words on your summer holiday, anything from a photo to enhance your activity; favourite poems or pose extracts or an account of that first post lockdown summer holiday or summer activity. Or perhaps a summer recipe ? Or a recommendation for a good summer read? Please forward to me for display both on our Website and St Barnabas Noticeboards.
Our Newsletter requires an editor if you can do this or are interested, please contact our Chair or a committee member!
Thank you all for your contributions and we look forward to receiving more for the next edition.
Message from the Chair. YAHR
If you're ever feeling lonely
And you feel a little blue
Try sending out a flyer . . . . . .(Click image to see flyer - - --->)
And replies flood back to you.
Thank you for your patience. I am attempting a different way of forwarding the flyer as I understand people couldn't open the other one.
If this doesn't work I'll send out application forms for my job.
Any Questions email Pat Collard firstname.lastname@example.org
The u3a National Office has entered into an agreement with the Copyright Licensing Agency to allow any participating u3a to multi-photocopy and digitally copy books, journals, magazines and original print material for educational purposes. Swanland u3a has paid the annual fee of £60.00 to enable it to take advantage of the agreement. Please note that the photocopying of music is not covered.
Parking at St Barnabas.
Please park thoughtfully in the St Barnabas car park to maximize the number of cars that can get parked while leaving space where the bollard denotes a reservation for a guest speaker.